HPFi® Partners with Route 8

HPFi (High Point Furniture Industries) is pleased to announce the partnership with Route 8 of Louisville, KY. They will assist the HPFi team in the redesign and redeployment of all HPFi marketing collaterals including the web site.

“I am very excited to have the opportunity to collaborate with Janet Rauscher and her talented team at Route 8,” said Tom Carrigan, Vice President of Marketing for HPFi. “This new partnership will enhance our ability to validate the quality and value of HPFi product through our digital and print media vehicles.”

Route 8 is a multidisciplinary graphic and web design. Their core strengths are in brand design and development, information architecture, new media and spacial experiences. This includes identity, print collateral, packaging, showroom environments and exhibit design, press kits, trade advertising, web sites and e-communications. Click here for full press release…


HPFi® Products Retain level® 2 Certification

HPFi® (High Point Furniture Industries) is pleased to announce that all of its certified casegoods, seating and table products have been recertified to level® 2 by SCS Global Services to ANSI/BIFMA e3 Furniture Sustainability Standard in the annual audit completed In March 2015. Developed by BIFMA, level is a voluntary certification program in which third-party auditors measure a product and its producer against the ANSI/BIFMA e3 Furniture Sustainability Standard. The level program was created to provide the most comprehensive, unbiased and transparent means of evaluating and communicating the environmental and social impacts of commercial furniture products. The level mark demonstrates that the product, the manufacturing facility and the company responsible for the product brand have all met the requirements for certification. Click here for full press release…


HPFi® Announces New Representation in Southeast

HPFi (High Point Furniture Industries) has made the following representation appointments in the southeastern markets of Alabama, Tennessee, Florida panhandle and Georgia.

Keat de la Torre Associates, will represent HPFi in the state of Alabama, Tennessee and the Florida panhandle. Cheryl Himes, based in the Nashville, TN area will continue to cover the state of Tennessee. Keat de la Torre, based in Birmingham AL, will manage Alabama and the Florida Panhandle for HPFi with administrative support from Ashley Moore.

Mid-South Associates-Atlanta will representative HPFi in the state of Georgia. Deedee Burton and Al Worley, principals, will lead their sales and support team of David Montgomery (Sales Representative), Shelley Prather (Sales Support), Amy Myers (Sales Support) and Bob French (Customer Service) as the new HPFi representatives for the state of Georgia. Click here for full press release…